The digital transformation platform providing consumers a new front end to health care.

Kristen Valdes

Problem Tech Solves

To succeed with value-based care, U.S. health systems need to provide high-quality, personalized care that’s accessible to their entire population. Achieving those goals requires a complete view of each patient’s health and their influencing behaviors. Currently, though, the patchwork of fragmented information held by outside providers, payers, and the patients themselves makes getting that view impossible. While traditional data sources (medical records, labs, scheduling) can be made available via a web portal, the avalanche of digital data streaming from wearables, remote monitors, and more than 500,000 health-related apps cannot. All of that siloed data contributes to information overload and confusion among both providers and patients, leading to fragmented and wasteful care. Health systems need to harness this sea of data and make it actionable for patients if they hope to solve the population health puzzle. Moreover, they need a more direct and personalized method of influencing patients’ behavioral choices, which shape 80% of a person’s health. Patients want to be able to easily access all of their health information rather than pulling disconnected bits and pieces from myriad websites. All stakeholders are looking to digital health to solve the problem. Now b.well has the solution – a digital transformation platform that overcomes the barriers posed by the industry’s general lack of data interoperability. As a result, patients finally have a way to manage all of their healthcare—as well as the health of their loved ones—in one location and on one screen that is persistent, mobile, and personalized.

Tech Brief

The b.well app and digital transformation platform aggregates data from virtually any source and uses that information to provide personalized guidance to help consumers improve their health. For example, b.well might send alerts when it’s time to refill a medication, or for periodic testing of blood sugar levels. Lab results are plotted over time, and users can view information about each test, when it was taken and who ordered it. b.well can also use this information to help people navigate their benefits and in-network providers, and decide where, how and with whom to access care. Users can choose to share all their information with their providers, or other people they trust, such as a family member. A unique digital technology for health information interoperability and aggregation, b.well leverages FHIR-based APIs to consolidate a 360-degree view of real-time health data from medical records, labs, pharmacies, Medicare, the Veterans Administration, third-party apps and devices, and any FHIR-enabled health plan or provider. The use of industry standards means data can be easily integrated with industry-standard applications such as Epic and Cerner EHRs. As a result, consumers can consolidate siloed data and accomplish on a single screen everything that previously required them to maintain multiple logins and passwords to multiple websites and portals. b.well’s payor, provider and employer customers can proactively know their populations, anticipate health wants and needs, and prevent issues from arising by gaining a direct, digital means of influencing health choices.

Tech Differentiators

Unlike existing solutions, b.well lets patients, members and employees access and coordinate their health information from multiple disconnected organizations and sources. b.well uniquely provides consumers a single persistent, mobile, and personalized location to manage medications, schedule and conduct in-person or virtual visits, and receive alerts and reminders on future care needs. Moreover, users can help manage the care of family members and friends, serving as their care navigator. Unlike a typical patient portal, the b.well platform also uses behavioral economics and game theory to engage and incentivize users to adhere to their care plans and take healthful preventative action. Users earn rewards for meeting goals such as increasing their physical activity week over week. For health systems, b.well serves as a new “front end” to health – a step beyond the “digital front door” that delivers new insights on patients based on their behaviors, new communication tools to deliver personalized population health messages, simple and direct navigation to in-person and virtual services, and deep consumer engagement. Imran Andrabi, MD, the President and CEO of b.well customer ThedaCare, said “b.well is the only platform that I’ve seen from a comprehensive integration perspective that enables us to engage people on the front end rather than trying to figure out how to manage their health on the back end.”


In the first year of its availability, ThedaCare’s white-label version of b.well, called Ripple, has generated significant adoption and engagement. 83% of Ripple users who are designated as “high risk” due to their condition and 70% of ThedaCare’s ACO population is now using Ripple, with an engagement rate ranging from 74% to 95%. Among Ripple users, improvements in population health include: - 45% increase in telehealth utilization - 20% increase in breast cancer screenings - 15% increase in closure of dyslipidemia care gaps - 8% increase in compliance with diabetes management L&F Distributors, a Texas beverage distributor, uses b.well to engage its 1,200 employees in the use of onsite health clinics and other health benefits. Through digital engagement, b.well increased the number of employee patients in the clinics by 57%. Use of b.well reduced L&F’s employee per member per month (PMPM) medical cost from $229 to $198, reducing total medical cost by 14%. Pentagon Federal Credit Union (PenFed) uses b.well to provide its 2,700 employees with easy online and mobile access to everything from personalized medical information to mental health and financial resources. Among the outcomes achieved through PenFed’s use of b.well is a significant 1-year increase in health screenings among b.well users compared to employees not on the platform: - 41% increase in breast cancer screening vs. 22% for non-b.well users - 11% increase in prostrate cancer screenings vs. 3% for non-b.well users - 20% increase in cervical cancer screenings vs. 5% for non-b.well users ThedaCare case study: PenFed case study: L&F article:

Why Us

b.well is the only solution that supports the digital transformation of healthcare organizations and employers by empowering consumers with access to their health data from virtually any source, creating truly personalized and proactive notifications on health needs, and providing them with choices on where and how to access care.

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