imaware is the scientific leader in providing at-home health testing. Through its ‘Powered-by imaware’ built-to-partner platform, imaware powers the Digital Health industry with at-home and remote testing solutions to enhance their core offerings, improve the patient experience and drive better patient outcomes.

Tech Brief

imaware recognizes that personalized care plans are what deliver better clinical outcomes, and it is working to defragment the entire healthcare ecosystem by becoming the common thread between the consumer, health and wellness brands, and labs to fully deliver on the promise of holistic, personalized care plans: 1. imaware aims to act as a self-serve platform for consumers to take control of their health by offering a D2C business model where consumers can purchase one of their clinically rigorous at-home tests. The key difference between imaware and other diagnostics platforms is that imaware guides the consumer each step of the way, from an initial testing to follow-up care. 2. Additionally, imaware offers deep personalization at-scale. The company helps other companies in the health and wellness space build fully-customized solutions that empower the brand to provide a better output for their customers and generate high quality patient outcomes. 3. Further, they offer white-labeled tools such as test kits, telehealth capabilities, and online portals for their partners that guide users through pre-testing, testing, and follow-up care. 4. Lastly, imaware already works with the top labs in the country, saving their customers the time, effort, and money of sourcing and partnering with labs. Customers can seamlessly integrate imaware into their existing business models. With imaware’s self-serving platform, deep personalization capabilities, white-labeled offerings, and existing partnerships with the nation's top labs, imaware is stitching together an otherwise broken healthcare ecosystem.

Problem Tech Solves

The United States is the nation most dissatisfied with its healthcare system. The reasons are clear – lack of coordinated care, treatment plans that aren’t personalized and poor clinical outcomes – yet they remain largely unresolved in our industry. imaware directly solves these problems by removing the barriers to offer metabolic testing, empowering providers to focus on their strengths, and powering the infrastructure of personalized digital healthcare. When care plans are personalized, it generates better clinical outcomes. imaware is enabling brands across the health, wellness, and fitness space to offer personalization by providing white-labeled tools that allow them to leverage imaware’s testing capabilities, and ultimately, drive better clinical results. Already, imaware has become a crucial element of its partners’ product offerings, revealing that the future of our nation’s health is rooted in personalized care.

Validation

imaware conducted a case study with one of its partners, Elo Health, a nutritional supplement provider who creates highly precise supplements through at-home biomarker testing. imaware provides convenient at-home test kits, branded as Elo Health, and actionable reports that are easy for Elo Health’s customers to understand. With imaware’s API–a completely digital, all-in-one platform catered to Elo Health’s brand–Elo Health is able to connect their customers to the best labs and clinical support. By providing biomarker information on each individual, Elo Health was able to tailor their products and nutrition support to serve the unique needs of every member–with 95% of consumers seeing positive biomarker improvements within six months. So far, imaware has sold 1000+ white-labeled Elo Health kits, supporting over 150 customers each month, and has helped Elo Health experience between 2x and 3x monthly YoY growth. imaware is actively finalizing research studies with multiple other providers that will be released in Q4 2022.