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CEO
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Founded
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Website

Problem Tech Solves

Tech Brief

Companies’ bottom lines are being impacted by high turnover and a struggling, unengaged workforce. With the pandemic, the Great Resignation, and historically high burnout rates, self-care and wellbeing are more important than ever. But understanding health and wellbeing information and creating new habits can be challenging. More than half of people say they feel lost when it comes to understanding healthcare and don’t know where to start. The time for change is now. Virgin Pulse is on a mission to change lives for good, helping people improve their mental and physical wellbeing by moving them from unmotivated and confused to inspired and supported. We aim to provide our clients with a unified solution that improves health, lowers costs, increases productivity, and reduces stress – and provides users with a great experience. Virgin Pulse is in the behavior change business, which is how we are achieving our mission of changing lives for good. Healthy behaviors are key to a healthy lifestyle, but 80% of people abandon a new habit in just 30 days. Behavior change is hard, but we are making it happen. Our millions of users return to our programs, partners, and coaches an average six times a day. Our programs become a part of daily life for our users, encouraging healthy habits, and changing lives for the better.

Tech Differentiators

We engage people like no one else can. Our Homebase for Health platform provides users with streamlined access to the resources and tools that build lasting, healthy behaviors. Having everything in one place makes it easier for people to understand their personal health goals and take action to achieve them. This includes our 250+ specialized coaches offering live services for anything employees may need from benefit guidance and provider selection to mental health issues and weight loss support. We offer a high-tech, high-touch approach. Virgin Pulse creates personalized experiences that meet people where they are in their health and wellbeing journey. With the industry’s most robust database, our personalization engine creates a 360-view of populations and generates millions of actionable insights every minute of every day. We can predict what people are most likely be successful with and then deliver a personal experience that draws people in and motivates them. Our world-class engagement stands above the rest. Average engagement for individual health and wellbeing apps is approximately 5%. By leveraging behavior science, incentives, and personalizing to the individual user, we have sustained, continuous engagement of 50%, which is closer to social media platforms’ engagement than standard wellbeing solutions. And, we see 27% higher levels of engagement when a user interacts with a coaching expert.

Validation

Our gap closing methodology is proven to impact health outcomes, manage costs, and increase quality scores. Employers, health plans, and health systems leverage our member engagement platform to identify risks, understand intent, and activate even the hardest-to-reach populations. We address social determinants and break down barriers, helping users address multiple gaps in one, efficient interaction. Diabetes affects a significant and growing number of people. It also greatly impacts businesses, costing employers billions of dollars each year in lost productivity and medical expenses. In February 2022, our study results of 1,095 adults with prediabetes were published in JMIR Diabetes showing that VP Transform for Prediabetes, our Digital Diabetes Prevention Program, helps reduce participants’ risk for developing type 2 diabetes. VP Transform is comprised of a smartphone app that is connected to remote patient monitoring devices, along with behavior tracking tools, health coaching, and online peer support. The program focuses on helping members achieve moderate and sustainable weight loss and increased levels of physical activity by blending easy, accessible technology with high-touch human connection. More than 27,000 people have participated in VP Transform since the program was launched. The study showed that the VP Transform program helps prediabetic people lose weight and increase physical activity, reducing their risk of type 2 diabetes and demonstrating that digital health innovations can make a meaningful, sustained difference. This in turn can reduce healthcare costs and absenteeism, and increase productivity. https://www.virginpulse.com/press-releases/new-data-show-virgin-pulses-vp-transform-reduces-risk-of-developing-type-2-diabetes-2/

Why Us